Digital signage

Digital signage uses networked displays to show directories, notices, menus, schedules, safety messages and advertising that can be changed from one place. We plan signage networks from the message out, then install the displays, players, mounting, cabling and content system so your team can keep screens current without climbing a ladder.

Signage projects often start with screens and end with a problem: nobody has time to update them, the content looks wrong on half the displays, or a screen in a sunny lobby is unreadable by noon. Planning who will manage content, where screens go and what they need to show avoids most of those issues.

What we design and build

• Displays chosen for the location: commercial-grade screens for long daily hours, higher brightness for sunlit areas, and weather-rated displays outdoors.
• Media players built into the display or separate, matched to the content you plan to show.
• Content management: software to schedule, update and monitor content across all screens, by location or group.
• Mounting on walls, ceilings, kiosks and stands, with structural backing and clearances checked.
• Network and power: cabling, network segments and power for each location.
• Integration with room booking, building directories, emergency messaging or other data sources where needed.

How it works

1. Requirements. We ask why you want signage, who the audience is, what the screens should show and who will manage the content.
2. Site survey. We visit each proposed location to check sightlines, lighting, wall construction, power and network access.
3. Design. We specify displays, players, mounting, cabling and the content management system, and lay out each location.
4. Build. We install the cabling, mounts, displays and players, connect them to the network and set up the content system.
5. Launch and training. We load starting content, test schedules and remote monitoring, and train your team to update screens.

We also plan for the screens you cannot easily reach. Remote monitoring in the content system shows when a player is offline or a display has been switched off, and players can often be restarted or updated from a browser. For screens in public areas, we look at locking down inputs and buttons, securing mounts and keeping signage on its own network segment so a lobby screen does not become a way into your business network.

What you get

• A signage plan with locations, equipment and mounting details.
• Installed and connected displays and players.
• A working content management system with your starting content and schedules.
• Training for content managers and documentation of equipment, network settings and accounts.

Who it's for

• Building owners and property managers who want lobby directories, tenant notices and amenity information.
• Offices, campuses and schools sharing news, schedules and wayfinding.
• Industrial and warehouse sites displaying safety messages, production information and shift notices.
• Healthcare, hospitality and retail spaces with wayfinding, menus or promotions.

Related guides

Planning a digital signage network walks through the decisions in more detail. Many signage players and displays draw power from the network cable, so see Power over Ethernet (PoE), and for the cabling behind each screen, Structured cabling standards.

Common questions